Looking through a few peer college websites, it seems as though overall, there aren't a lot of blatant uses for syndication other than advertising one's own blog. On RISD's blog for parents, alumni and potential donors, one may "subscribe" through an RSS feed button. However on the main site, it does not appear that there is much use as the actual website contains very few updates.
In an article on StraightNorth, a marketing blogger, Brad Shorr argues that business could get more use from RSS feeds in terms of marketing, but don't take advantage of this opportunity, rather, many simply use RSS feeds for news. Corporate giants such as John Deere, Target and GE all use RSS feeds to push out news and blog content to consumers.
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